GEORGE VALE has worked with everyone from the Rolling Stones to Alice in Chains, but the video director feels proudest of helping to put Toronto artists on the world music map.

George's interest in film started in the late 70's with photography and video equipment accessible at a local library/community center. This led to a full time job as professional Camera Assistant in the IA (IATSE) where George loaded film and pulled focus on movies for at least a couple of academy award winning cinematographers.

Since then he has traveled the world directing mostly music related projects.

He has directed music videos for Broken Social Scene, Stars, Feist, and other top Canadian music acts. Besides having over 10 million hits on YouTube and making a film in the Congo about children affected by war, George says his next biggest career thrill has been hearing someone from another part of the world talking about the Toronto music scene and his music related projects.